LAUREL B. POTTER
Curator of everyday style.
LAUREL J. BENEDUM
Virtual Design
After five years spent styling at HGTV Magazine, plus two at ELLE Decor, I decided to pursue my favorite part of the job outside the magazine world. So if you're not quite sure what to do with your space, or you're simply looking for a change, look no further!
From access to exclusive designer discounts from top brands, to in-depth floor plans, I'll work with you each step of the way to style any space in your house and create a beautiful home.
SERVICES
Pricing is $699Â per room. Discounts available for multiple room projects.
Smaller projects are priced individually.Â
Email me (laurel@laurelbenedum.com) to begin your room makeover.
Here's How it Works
INSPIRATION BOARDS
Send pictures of your room and then take a short style quiz so I can get a sense of your wants and needs. Then I'll put together some inspiration boards and color palettes from which you can choose. Not to worry about revisions--the rate is flat per room.
INITIAL CONCEPTS
Once we've narrowed down your style, this is when I'll put together some loose design concepts for the room. From art and furniture to lighting and paint, you'll begin to get a sense of how the room will come together.
SHOPPING
Once we've finalized everything for the room, I'll put together a shopping list for you. You'll have exclusive access through me to decorator discounts and trade-only brands.
FLOOR PLANS
Once everything has been ordered, I'll finalize a floor plan for you, mapping out where each piece will go for an easy DIY install. This is inclusive of wall art, rugs, even bookshelf styling. I'll make sure every last detail is covered for you.
